Last Sunday was the launching of our designer hostels in Shah Alam. It was exhilarating looking at the excited faces and the exclamations of " I love it !" from the people who walked into our doors. And the immediate booking for those rooms! The exciting part actually started a few weeks BEFORE the apartments were ready. Quite a number of people were already rather anxious to pay money to book their rooms without seeing it!
Competitors had torn down all our promotional posters except one. Instead of feeling angry, I suppose we should feel flattered that they thought us to be a big threat especially since we are not competing in a price war.
Again I would like to emphasise that it's not a matter of how much we spend on renovations but the ideas and creativity that makes the overall package nice. I shall not talk in detail of what exactly we've done because that would be revealing our " trade secrets " and that wouldn't be fair to my partners. What is important is that we are being an agent of change - changing the way rental apartments look and creating " a home away from home " for our tenants… and we are having some fun along the way.
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